Vox Humanitatis aims to help less resourced cultures find their place in the globalised economy. Economic weakness has a deadly effect on smaller cultures. They cannot stop globalisation and eventually they are erased and substituted by bulk imported behaviours and products.

Yet, they can use the ongoing processes to export their own economic and cultural identities, thus becoming attractive to a world-wide consumer base, a consumer base that can actively help in their protection.

Most of these cultures have no choice whatsoever. Whether they like it or not they will be joined anyway, so all we can address is how much control they retain on the ongoing process.

A local culture is not just a loose catalogue of food, music and theatre, it is a full-fledged life-style. Goods production and consumption, customs and language are part of a complex cultural set, a behavioural ecology in which any piece generates and is generated by all the others. Cultural diversity cannot be preserved by simply exposing pieces of a culture without their complex social context, we need less resourced cultures to become positive actors both in cultural and commercial terms.

We have strict guidelines for what we can list in our Yellow Pages: both in terms of quality and culture.

• Agriculture: any agricultural product needs to be produced according to the traditional rules of that region. This means: ecological organic farming using the traditional methods.
• Artisans: any artisan product needs to be produced using the traditional tools by human beings and is obviously made of traditional material.
• Cuisine: cuisine is part of local culture and therefore dishes produced with purely local ingredients may be featured here.

For each product we need a description in the local language, of course translations in any other language are welcome, but the main article must be in the language which lives with the local culture. The production cycle itself needs to be described as well in order to allow for transparency.